Make Your Brand

UNFORGETTABLE.

With Scent Marketing

Four Essential Ways Scent Marketing Works

Commercial Scenting | SPACES & PLACES

Bespoke Scent Creation | SCENT IDENTITY

Branded Products | MERCHANDISE

Experiential Marketing | EVENT SCENTING

Australia's Leader in Scent Marketing and Customer Experience

Don’t let your brand be forgotten, make it unforgettable with scent marketing.

At BrandScent, we craft immersive olfactory experiences that stop people in their tracks, spark emotion, and keep your brand top of mind long after the moment has passed. A team led by doctors turned scent alchemists, blends science, psychology, and artistry to create signature scent identities that amplify your brand presence in ways visuals and sound simply can’t.

Transform every touchpoint, boost recall, and create an experience your competitors wish they had. Your signature scent is more than fragrance, it’s your advantage.

As seen on Shark Tank Australia.

Trusted By

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The Science

behind the scent

Scent is more than just fragrance, it’s a direct pathway to memory and emotion. When we smell, signals go straight to the brain’s emotional centre, making scents powerful tools for influencing mood and behaviour. Research shows that certain aromas can calm, energise, or evoke specific memories.

KEY BENEFITS

scent marketing

Improve Brand Recognition

Scent marketing strengthens brand recognition by creating a consistent sensory cue across every touchpoint. A signature scent builds familiarity, sparks emotion and keeps your brand lingering in the mind long after the moment has passed.

Create High Value Perception

Fragrance subtly signals quality. The right scent elevates your atmosphere and communicates refinement or exclusivity while adding an elegant layer of story that leaves a lasting sense of value.

Extend Customer Linger Time

A well crafted scent invites customers to linger. By lifting mood and deepening comfort it encourages people to stay longer explore more and engage more freely which naturally nudges purchases.

Attract New Customers

A distinctive scent becomes a quiet ambassador for your brand. It draws people in, sparks curiosity and anchors a positive memory that returns the moment they encounter that fragrance again.

Enhance Consumer Experience

Scent shapes first impressions in an instant. The right fragrance turns an arrival into an experience creating an emotional connection that elevates how customers feel in your space.

Encourage Repeat Business

Loyalty grows through emotion and scent is a potent trigger. When customers link a fragrance to a positive experience they return for that familiar comfort strengthening their bond with your brand over time.

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Testimonials

Our company’s signature scent has absolutely elevated the feel of our offices. We get so many clients who comment on it. We love sending our end of year client gifts with our custom candles.

Amazing products & service. The team came to us with lots of creative ideas. We were able to create something very special for our clients... Thank you!

Gorgeous products! Beautifully presented and perfect for our brand. Great service. I highly recommend.

Thank you so much for your work on our custom scented candles. They are amazing and we have had so much great feedback.