MAKE YOUR BRAND
UNFORGETTABLE

WITH SCENT MARKETING

australia's #1 scent marketing creator

The Best Brand Experiences Include Scent Marketing

There are 2 KEY TYPES of scent marketing

immersive brand impact | PLACES & SPACES

branded promotional | white label products

A CUSTOM SCENT LEADS TO POWERFUL AND IMMERSIVE BRAND EXPERIENCES.

IMMERSIVE BRAND EXPERIENCES - PLACES + SPACES

Signature brand scents can influence the way shoppers think and process information.

ELEVATE YOUR BRAND & MAKE A LASTING IMPRESSION

Let’s talk and see how we can help you UNLOCK your brand’s HIDDEN POTENTIAL

BRANDED PROMOTIONAL GIFTS & PRODUCTS

When used correctly, scent marketing can be a powerful tool for businesses of all sizes.

KEY BENEFITS

scent marketing

Scent marketing can be a powerful tool for reinforcing and improving brand recognition. A signature scent can help tie positive emotions to a customer’s overall experience. Scent can also play a role in reinforcing brand identity by helping to create a consistent experience across all touch points.

The very first impression a customer perceives is that of scent is noticed at that exact moment of exposure. For this reason, a scent must be an integral strategy for brand marketing to make a lasting impression and positive trigger for brand association.

Studies have shown that scent can be used to increase sales and encourage customers to spend more time lingering. Scents can create a warm, familiar and comfortable ambiance, making shoppers feel more positive about the products they are buying.

An engaging scent can serve as an enticing lure for potential customers who have never visited a particular business before. Part of the sensory suite that is used by marketers worldwide, a positive scent can create an unconscious desire to repeat the experience in the customer’s mind.

There is no doubt that the proper ambient scent contributes to the building of a favourable perception of the store or business and helps buyers develop a certain ”feel” for their surroundings. When used thoughtfully, fragrance can be a powerful tool for creating the desired customer experience.

The ambiance of a business can play a major role in creating customer loyalty. One important element of ambiance is fragrance, which can be used to send subliminal messaging to customers. By carefully selecting the scents that are used in a business, they can create an environment that is more likely to appeal to their customers. As a result, customers are more likely to return.

A POSITIVE SCENT IS SO TRANSFORMATIVE – IT CAN ENTIRELY RESHAPE THE CONSUMER EXPERIENCE.

ELEVATE YOUR BRAND & MAKE A LASTING IMPRESSION

Let’s talk and see how we can help you UNLOCK your brand’s HIDDEN POTENTIAL

Our company’s signature scent has absolutely elevated the feel of our offices. We get so many clients who comment on it. We love sending our end of year client gifts with our custom candles.

Amazing products & service. The team came to us with lots of creative ideas. We were able to create something very special for our clients... Thank you!

Gorgeous products! Beautifully presented and perfect for our brand. Great service. I highly recommend...

Thank you so much for your work on our custom scented candles... They are amazing and we have had so much great feedback...

Who Are We & What do we do?

BrandScent is a multi-award-winning scent marketing agency, specialising in creating a signature scent for your brand and manufacturing custom branded candles and fragranced promotional products. A team lead by doctors turned alchemists we put the science back into sensory branding. When considering a signature scent, think of your chosen scent as your olfactory logo. From initial contact, engagement, and forming a long-term relationship between your brand and your customer, your olfactory logo is extremely important.

BrandScent design and achieve bespoke scent marketing options for global brands. We help create memorable brand associations that transform consumer experiences. With our expertise of human emotions and how scents impact the human brain we design and manufacture successful scent programs for brands that want to stand out.