Go Cardless really is the ultimate example of how promotional gifting around holidays is literally the best time to invest in scent marketing. BrandScent was approached by Go Cardless to create a nostalgic Christmas gift with fast turn around times and that were quick, versatile and an easy fit into a pre-existing Christmas hamper.
Opening our scent vault, BrandScent was able to perfectly match Go Cardless with the joy inducing scent of freshly baked gingerbread, cinnamon and orange and a summery Christmas to match their Christmas hamper and our popular travel tins were chosen for their quick turn around time and how easy they are to fit into hampers and gifting options, all while fitting in perfectly.
BrandScent was able to engineer a crisp apple scent for MLC that spoke to a friendly, approachable and trust-worthy ambience that allowed clients and customers to associate these feelings with MLC.
Small marketing tricks and tips like this can be the difference between closing a sale and not, MLC found out,. With the candles helping raise sales, customer confidence and loyalty. MLC’s bespoke scented printed travel tins show that it does not have to be big to make an effect, but you do need to make sure that you’re choosing the right scent and the right people to make a product that delivers your brand the results it’s looking for.
Of course, there was no other way but to go the route of our bespoke scent matching process to ensure that we captured Tim Tam’s iconic chocolate-y goodness perfectly, and match it perfectly, we sure did. Because these were going in a goodie bag, we decided to opt for our powerhouse travel tins, small, compact and versatile, printed with custom branding and delivering results every time the candle is burnt.