WHY IS IT TRENDING?
In a world full of marketing gimmicks and quick cash grabs, how do you know that scent marketing just isn’t the flavour of the month but instead a long-lasting effective strategy to increase your sales, customer base and buying behaviours?
Great question! An easy one to answer too – scent marketing has been around a long time, much longer than you’d actually properly recognise but was a marketing technique kept shrouded by the elite. Think of walking past a Subway and suddenly getting that quintessential Subway smell that makes you want to go inside and order a foot long right there and then, the smell of luxury airlines and car dealerships or even something as simple as walking into Lush… all specifically targeted to draw you in and help you buy.